Eye-catching. Comfortable. 100% Alla Hopf feeling.

With the Hoodie “Alla Hopf” in Magenta, you’re making a clear statement – hoppy, stylish, and seriously comfortable. The bold magenta shade catches the eye immediately and provides the perfect stage for the large Alla Hopf front print, showing where your beer heart beats.

The hoodie is made from 80% cotton and 20% polyester – pleasantly soft, durable, and ideal for everyday wear. At 280 g/m², it has just the right weight: warm enough for cooler days, light enough for any occasion. The regular fit ensures a relaxed, comfortable fit.

Whether it’s a brewery visit, after-work beer, street or sofa – this hoodie goes with you everywhere. Just throw it on and ALLA HOPF!